Recent Posts

Scenic Road Trip From Charlotte to Boone

Feb 13, 2024

Are you planning a trip from Charlotte to Boone, North Carolina? Buckle up as we take you on a picturesque adventure full of awe-inspiring sights and some of our favorite stops that will make your road trip to the North Carolina High Country an unforgettable experience. Recommended Stops at a…

Read More

An Explorers Guide to the Blue Ridge Parkway near Boone and Blowing Rock

Jan 12, 2024

Explore the Blue Ridge Parkway in North Carolina like a local with our latest explorer’s guide. Find adventure and beauty just steps away.

Read More

A Complete Guide to Exploring Boone, NC

Nov 14, 2023

Looking for the best things to do in Boone, NC? Whether you’ve lived here for years or are just visiting, there is something in here for all!

Read More

Tips for Planning Your Group Bonding Activities at High Gravity Adventures

Nov 8, 2023

Plan your next group bonding activity with ease at High Gravity Adventures. Discover our favorite tips and tricks today!

Read More

Keep Up with the Excitement

Receive more great content, special offers, and the latest news. All stoke, no spam!

Something went wrong. Please check your entries and try again.

Exploring the Legacy of Mast General Store: Valle Crucis to Downtown Boone

Mast General Store - storefront
Photo Credit: Michael Barera (CC BY_SA4.0 Deed) cropped to 1200X600 px

No adventure to the High Country is complete without a visit to the historic Mast General Store. Since its beginning in 1883, Mast General Store has been a beacon of Appalachian culture and community, from the 19th-century charm of the original store in picturesque Valle Crucis to the vibrant and bustling downtown Boone location.

Valle Crucis: Where It All Began

Henry Taylor founded the original Valle Crucis store in 1883, and W.W. Mast bought into the business in 1897, eventually taking over. Nestled amidst rolling hills and the pastoral beauty of Valle Crucis, the original store retains its 19th-century charm, serving locals and tourists alike. 


The original Mast Store in Valle Crucis offers a more traditional general store experience with plenty of provisions, a working post office, a pot-bellied stove, and a back porch perfect for enjoying an ice-cold drink.

General store candy barrels

Boone's Downtown Gem

Known as the Old Boone Mercantile, The Mast General Store in Boone, has an intriguing history that complements its sister store in Valle Crucis. Originally opened in 1988 in the old Hunt's Department Store building, the Boone location marked a significant expansion of the Mast General Store family. The building itself, a red-brick structure, was constructed back in 1922, adding a historical charm to the store. The opening of Mast General Store in downtown Boone was part of a broader trend of revitalizing King St. and the downtown area, and Mast quickly became a vital part of Boone's community.  


While distinct in their atmospheres, both locations share a commitment to community, sustainability, and preserving the High Country's unique culture. They serve as gateways to the region's adventures, offering everything from outdoor gear to local crafts.


Whether you visit the historic Valle Crucis store or the bustling downtown Boone location, the Mast General Store promises an unforgettable journey through the High Country's history and culture. Experience the legacy and charm of both stores on your next adventure in Boone. 

Looking for more while in town? High Gravity Adventures is a great North Carolina adventure park for all ages. Our zip line between Boone and Blowing Rock offers unforgettable memories but is yet to top the screams of excitement offered by the thrill of the giant swing drop. Rather climb? Take on our aerial adventure park for children and adults alike. 

Andrew Miller